our commitment to a sustainable world
At LOOP. we aim to improve people’s well-being & positive thinking by proposing thoughtfully-crafted, stunning quality cashmere pieces that will stand the test of time. The name Loop. was carefully chosen to convey our expertise in knitwear, our caring approach and our determination to make responsible decisions every time we can.
We promote excellence, integrity, longevity and care - a path to mindful consumption.
Explore how we are dedicated to contributing to a more sustainable world for our products, suppliers, and customers.
LONGEVITY & VERSATILITY
The foundation of the Loop collection is rooted in the highest quality craft and longevity. We are devoted to producing responsibly. Our objective is to continue to be an ethical brand by responsibly sourcing materials and sharing ways to extend the lifespan of our products. By retaining part of our collection each season, we also strive to encourage mindful consumption.
100% Sustainably Sourced Yarn
We choose our cashmere yarn suppliers not only for the yarn's exceptional quality and softness, but also for their ongoing dedication to auditing and maintaining high standards across the supply chain. The decision to pay a premium reflects our commitment to ethical and sustainable practices at every stage of the supply chain.
In 2024, for the first time, 50% of our Autumn-Winter collection was made from recycled cashmere - without any compromise on quality at all. A major achievement for us, but certainly not the last one!
Our commitment to quality and craftsmanship is unwavering.
By working with small batches, we are able to minimise waste and create yarn that is not only beautiful but also made to last. Our commitment to quality and sustainability shines through, allowing you to choose cherished pieces with confidence. By dyeing the raw fibre before spinning it into yarn, we guarantee that the depth of colour remains as vivid as the day you first purchased it. This meticulous process ensures that the colours are true and long-lasting, so you can enjoy your creations for years to com
ECO ACCREDITATION
Our yarn partners hold prestigious and internationally recognised accreditations from The International Cooperation Committee on Animal Welfare,
the Sustainable Fibre Alliance, and The Good Cashmere Standard.
These accreditations focus on improving the well-being of goats, farmers, and communities on cashmere farms through a detailed set of sustainable production criteria. Independent auditors regularly assess compliance with these criteria.
Learn more here :
Sustainable Fibre Alliance (SFA)
The Good Cashmere Standard (GCS)
Skilled Artisans
Making thoughtful and ethical decisions extends beyond ourselves. We prioritise enduring partnerships with our suppliers. We collaborate closely with our skilled suppliers and their artisans. Our pieces are designed by our own design & technical team here in the UK, but crafted in Mongolia, near the yarn source.
PACKAGING
Environmental impact is considered in our packaging when we prepare your orders to be shipped to your home. Today, 95% of our packaging and labels are recyclable or compostable, with low or no water usage in the printing process which saves 80 litres of water per metre of print.
CASHMERE CARE
Part of what makes cashmere so sustainable is its long wearing nature. When cared for correctly cashmere can last a lifetime, only getting softer with each wash and wear.
We aim to help our customers and friends of the brand by providing a cashmere care, washing & storage guide. We also propose cashmere combs and cashmere storage bags, which can help keep your pieces looking and feeling as beautiful as the day they were bought, if not better.
DELIVERIES
We have also taken into account the journey of our products from us to your doorstep. We selected DPD as our courier partner. They prioritise environmental practices through their DrivingChange™ policy with a fleet of electric vehicles to minimise emissions.
In partnership with ThrIft+ we are working to close the loop and minimise fashion waste. Add a Thrift+ bag to your next order, clear out your wardrobe and leave the hassle to them. Fill up and send a Thrift+ Bag directly to them and they’ll sort, photograph, list, pack and ship your clothes. Earn credit to donate to charity, spend on Thrift+, or redeem on vouchers with retail partners.